TEXAS HIGHWAYS MAGAZINE

Tackling the Problem

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ūüé® DESIGNER + ūüĒ¨RESEARCHER

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I worked individually on this project. I conducted my own competitive analysis, research, created personas and put together the final app designs.

 

WHO ARE

THE USERS?

I created two separate personas as a springboard for my design. The first, mid-twenties couple on a weekend trip, and a family of four on their yearly Spring Break adventure.

From research, we know that the couple is looking for experiences not things.” This can include “recharging in nature,” a walking tour, etc; essentially experiencing an event you can’t see anywhere else. (Source: Booking.com, 2018)

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As millennials, they are looking for mobile services that are easy to find, book, are attractive and trusted. The millennial demographic (22 to 31) will comprise 3/4th of the market by 2025. (Source: Think with Google, 2018)

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From research, we know that children are an influential factor in the trip

decision making- their opinion matters. Nearly 40% of all travel bookings

are made up to two days before the trip, so convenience and efficiency is a top priority. (Source: Google Travel Analytics)

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Because this family has no time to waste, reviews matter. 95% of travelers review and research tours and destinations on third-party sites before making a decision. TripAdvisor is one of the most popular go-to’s. In general, 30-50 years olds are seeking out rest and relaxation during their vacations. (Source: Skift.com, 2018)

CONTINUING RESEARCH

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Facebook and YouTube are the frontrunners for media. 66% of travelers watch online travel videos when they’re thinking about taking a trip, and 65% watch when they’re choosing a destination. (Source: Google Travel Analytics)

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The Texas Highways app needs an inviting homepage design with simple navigation that is also social media friendly. Furthermore, featured Texas Highways Videos will be a driving factor in our user’s travel decision making.

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Nearly 60% of consumers believe their travel experience should deploy the use of AI (Artificial Intelligence) and base their search results on past behaviors and/or personal preferences. Google’s data shows that 36% of consumers are willing to pay more for these personalized experiences. (Source: Google Travel Analytics)

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Travelers crave personalization. They also expect the app to “read their mind” when it comes to travel suggestions and ideas. This could include “Just for You” recommendations from Texas Highways based on user’s imputed interests.

 

FINAL SOLUTION

+ DESIGNS

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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
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This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.

 

A HIGHWAYS HERO

Chet Garner

An established Texas Highways icon, I recognized Chet to be as an ideal personality for the Texas Highways travel guide role. A trusted supplier of outstanding content, Chet Garner's 113+ episodes of footage, numerous Texas Highways articles, podcasts, and ranked daytrip itineraries provide the content we've been looking for.

 

They will serve as a guide for our users towards their next adventure.

USER ONBOARDING

Welcome to the Texas Highways Daytripper App! Here you introduced to the app’s purpose. You also meet the famed Daytripper himself, Chet Garner, and learn why his endorsements matter.

Our users are expecting a personalized app experience powered by artificial intelligence. (Source: Google Travel Analytics)

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Users are prompted to enter interests which will later be used to provide personalized “smart” suggestions.

HOMEPAGE

Once users have entered their interests, they are greeted by their very own custom homepage featuring a global search, video clips, articles, memories, custom itineraries, places, and events tailored just for them.

Around 65% of travelers watch online travel videos when they’re thinking about taking a trip and choosing a destination. (Source: Google Travel Analytics)

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Nostalgia is a driving force. 44% of Millennials are likely to revisit favorite

family destinations. (Source: Google Travel Analytics)

NAVIGATION

The global search categorizes users' results into relevant city restaurants, events, articles, hotels, and trips. These can be further sorted by "Near Me" or "All."

Travelers most frequently use their mobile devices to research activities or

attractions, to locate shopping areas and restaurants, or to look up

directions. (Google Consumer Insights, 2018)

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Chet Garner’s curated picks for you are signified by the Daytripper Stamp of Approval.

ROUTES

Trip itineraries are broken down into individual checkpoints, featuring a short description and review. They may be saved individually or as a group.

'Related Destinations' near the bottom prompt users to explore the app further.

TRIPS + LISTS

Individual restaurants, events, hotels, places, and entire itineraries may be added to a Trip or List.

Trips and Lists (active and other) may be found in their designated tabs, as

well as the ability to create new ones.

TITLE OF THE CALLOUT BLOCK

LESSONS LEARNED

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
‚Äč
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.

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© 2020 Mary Beth Garrido